KnoWEwell and Natural Awakenings Join Forces
KnoWEwell, P.B.C., the Regenerative Whole Health benefits and services company, acquired Natural Awakenings Publishing Corporation in December, 2022. “This is a transformational moment for both companies. Readers and consumers looking for trusted knowledge and education related to whole health, sustainable green living and community connections, locally and globally, will surely benefit from this collaboration,” says Kimberly Whittle, CEO of both companies.
Whittle is quick to celebrate the visionary behind Natural Awakenings, which has had an almost 30-year run across American cities, saying, “I am thankful for the tremendous leadership, vision and spirit that Natural Awakenings founder Sharon Bruckman instilled in this great publication—which I have been reading, enjoying and benefitting from for many years—and I look forward to continuing her legacy as part of the KnoWEwell family.”
Natural Awakenings is—and will continue to be—a franchise with scores of publishers in different markets. “As a franchisee, each publisher manages their own magazine, collaborating with local businesses and producing hyperlocal news reporting and feature stories about people and events in their hometowns. Because they’re right there, they are well-equipped to connect readers with the best local resources. Publishers also are able to offer their readers national articles that are produced by a team of professional journalists. It’s the best of both worlds,” says Whittle.
KnoWEwell operates the Regenerative Whole Health Hub, a digital ecosystem, community and marketplace that centralizes global health and well-being knowledge, resources and connections. With a mission to transform health care, it is connecting the dots between regenerative organic agriculture, lifestyle choices, social issues and environmental solutions to inspire and empower individuals to prevent harm, address the root causes of chronic disease and achieve “WELLthier Living”.
KnoWEwell’s acquisition will have minimal impact on local magazine operations. “Moving forward, we’re looking for ways that the two companies can complement each other and also support our publishers at each location in their quest to offer the best content,” Whittle says. "We're growing a movement as we share knowledge, celebrate healing success stories, provide access to evidence-based resources and create meaningful connections while helping today's consumers, whole-health providers, mission-aligned nonprofits, businesses and advertisers prosper. Together, we're addressing global, local and personal issues—the nexus for consumer consciousness, healing and hope.”